Privacy policy

Overview

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.tuckmeunder.co.uk (the “Site”).

For the purposes of data protection law, Tuck Me Under is the data controller of your personal data.

Personal Information We Collect

Device Information

When you visit the Site, we automatically collect certain information about your device, including:

  • Web browser
  • IP address
  • Time zone
  • Cookies installed on your device

Additionally, we collect information about:

  • The pages or products you view
  • Websites or search terms that referred you
  • How you interact with the Site

We refer to this as Device Information.

We collect Device Information using:

  • Cookies – data files placed on your device
  • Log files – tracking site activity
  • Web beacons, tags, and pixels – used to analyse browsing behaviour

Order Information

When you make or attempt to make a purchase, we collect:

  • Name
  • Billing address
  • Shipping address
  • Payment information (processed securely via payment providers)
  • Email address
  • Phone number

We refer to this as Order Information.

Personal Information

When we refer to “Personal Information”, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use your information to:

  • Fulfil orders (including payment processing, shipping, and confirmations)
  • Communicate with you
  • Screen orders for fraud or risk
  • Improve and optimise our website
  • Analyse customer behaviour and marketing performance
  • Provide marketing communications (where you have opted in)

Legal Basis for Processing

We process your personal data under the following lawful bases:

  • Contractual necessity – to fulfil orders and provide our services
  • Legitimate interests – to improve our website, prevent fraud, and grow our business
  • Consent – where you have agreed to receive marketing communications

Sharing Your Personal Information

We share your personal data with trusted third parties to help us operate our business:

  • Shopify – to power our online store
  • Payment providers – to process transactions securely
  • Google Analytics – to understand website usage
  • Advertising platforms (e.g. Google, Meta) – for marketing and retargeting

You can read more about how Shopify uses your data here:
https://www.shopify.com/legal/privacy

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

We may also share your data where required to comply with legal obligations.

Behavioural Advertising

We use your personal information to provide targeted advertisements and marketing communications.

You can opt out of targeted advertising:

You can also opt out via:
http://optout.aboutads.info/

Cookies

We use cookies to:

  • Improve your browsing experience
  • Analyse site traffic
  • Support marketing and advertising

Where required, we will request your consent before placing non-essential cookies.

You can control cookies through your browser settings.

Your Rights

If you are a UK or EEA resident, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict processing of your data
  • Object to processing (including marketing)
  • Request transfer of your data (data portability)

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise your rights, contact us using the details below.

Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfil orders
  • Meet legal, accounting, or tax obligations
  • Resolve disputes

International Transfers

Your information may be transferred outside the UK or EEA, including to the United States and Canada.

Where this occurs, we ensure appropriate safeguards are in place.

Do Not Track

Please note that we do not alter our Site’s data collection practices when we see a “Do Not Track” signal from your browser.

Minors

The Site is not intended for individuals under the age of 18.

Changes

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Contact Us

For more information about our privacy practices, or to exercise your rights, please contact:

Email: enquiries@tuckmeunder.co.uk

Postal Address:
Tuck Me Under
Unit D1B Derby Trade Centre
Derby Road
Sandiacre
Nottingham
NG10 5HU